Our Company
14:27 | 
Posted by
Oladipupo
What are the sales in Coca-Cola's foreign vs. domestic operations?
The Coca-Cola Company is successful both domestically (in the USA) and internationally. Although, about half
of its revenue is from its domestic business (USA).
- 42% of its revenue is from United States
- 37% from Mexico, India, Brazil, Japan and the People's Republic of China
- 21% from the rest of the world
The Coca-Cola Company has about 139,600 employees worldwide. About 50% of its workers are from the
US. The rest are distributed around the world.
Who are Coca-Cola's customers?
In generally, the Coca-Cola Company targets its soft drinks towards all age groups
- Diet soft –targets people between the ages 25 to 39.
- PowerAde sports water—target those who are fit, healthy and do sport.
- Winnie the Pooh sipper cap Juice Drink – target children between the ages 5-12.
- This type of tactic in the market is known as market segmentation. When advertising, the Coca-Cola Company has a primary target market for those who are 13-24, and a secondary market for those who are 10-39.
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